How many hours per day do you spend driving on average? One hour? or 2 hours? It may depend on your commute to work and for other personal reasons. Also, include the time spent driving as part of your job or if driving is your full-time job. According to the European Transport Council, driving may be the riskiest activity most people undertake daily.

The U.S. Bureau of Labor Statistics estimates that the average person spends about 55 minutes per day driving as part of their job and an additional 17 minutes per day for personal reasons, which is 72 minutes spent on the road. The estimates assume nearly perfect driving conditions.

The time spent behind the wheel accounts for about 7.5 percent of your wake time. No matter how you look at it, that’s a significant amount of time spent behind the wheel. And it’s a good reason to ensure that your drivers are well-trained and equipped to handle any situation on the road considering the countless distractions that can put them in harm’s way.

Your business has many expenses necessary to thrive, but pale compared to driver safety. You may spend money on new equipment, real estate, technology, and even office supplies, but can any of those purchases prevent a fatal accident? Driver safety can. The cost of driver safety training is incomparable to the cost of a single accident, not to mention the potential legal and reputational damage that could follow.

Imagine you and your team are driving back from a long workday. It’s getting late, and everyone is feeling exhausted. Suddenly, one of your drivers makes a mistake and crashes into another vehicle. Your company could have prevented the accident if your drivers had undergone proper safety training.

Now imagine the aftermath of the accident. There are injuries, damages to both vehicles, and legal implications, not to mention the emotional impact on everyone involved.

Investing in driver safety training is not just a financial decision but also a moral one. As a business, you are responsible for keeping your employees safe while they’re on the job. When you provide your drivers with the necessary training, you’re ensuring their safety and the safety of those around them.

Moreover, think about the long-term effects of investing in driver safety training. With fewer accidents, you’ll spend less time and money dealing with insurance claims, vehicle repairs, and legal issues. Additionally, your drivers will feel more confident and comfortable on the road, which can lead to improved job satisfaction and retention.

You may think you know everything there is to know about driver safety, but the surprising truth is that even the most experienced drivers can benefit from training. You may have read a particular book several times, but when you read it for the umpteenth time, you still find a new lesson to glean from the book.

The Story of a Transformed CEO

A company CEO, now a friend of mine, we’ll call him John, runs a company that specializes in delivering goods and services to different parts of the country (John is an avid reader of this newsletter, hey! John. You know yourself). In July 2021, John held a meeting with his team to discuss the best ways to increase productivity and cut expenses. During the meeting, one of his team members suggested implementing a driver safety training program to run twice yearly as part of their company policy.

After a few phone conversations and meetings, John decided to give it a shot and invest in a driver safety training program for his drivers. To his surprise, the results were astounding. The number of accidents decreased significantly, and the drivers felt more confident and in control on the road. As a result, the company saved money on repairs, insurance premiums, and even fuel costs due to implementing safer driver practices.

John learned that investing in driver safety training wasn’t just a good idea from a moral standpoint but also made financial sense for his company. From then on, he became a strong advocate for driver safety training and implemented it as a mandatory part of his company’s training program.

If your business has a fleet of vehicles and you rely on your fleet as part of your business operations, don’t wait for an accident to occur before taking action. When you provide your drivers with the necessary training, you protect them and safeguard your business’ reputation and financial stability. Prevention is always cheaper than cure.

Discover driver safety implementation with surprising ease and speed—just ask your peers! See why it’s rare to hear a negative review about this game-changing training solution.